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Keigo Sugano, Product & Marketing Unit, MOBILE Business Promotion Division Head and MD Division Head of SoftBank speaks during a news conference to announce the Japanese telecommunications giant SoftBank's 2017 spring promotions on January 16 2017, Tokyo, Japan. SoftBank launched a new Super Student mobile plan for young users, and also announced discounts available to their customers through retail partners such as FamilyMart, Sunkus, Baskin Robbins, and Yahoo Japan Shopping. Canadian pop star Justin Bieber, who features in SoftBank's new promotion campaign sent a video message which was screened during the conference. In Japan spring is the season where students start a new school year and graduates begin work. (Photo by Rodrigo Reyes Marin/AFLO)

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Keigo Sugano, Product & Marketing Unit, MOBILE Business Promotion Division Head and MD Division Head of SoftBank speaks during a news conference to announce the Japanese telecommunications giant SoftBank's 2017 spring promotions on January 16 2017, Tokyo, Japan. SoftBank launched a new Super Student mobile plan for young users, and also announced discounts available to their customers through retail partners such as FamilyMart, Sunkus, Baskin Robbins, and Yahoo Japan Shopping. Canadian pop star Justin Bieber, who features in SoftBank's new promotion campaign sent a video message which was screened during the conference. In Japan spring is the season where students start a new school year and graduates begin work. (Photo by Rodrigo Reyes Marin/AFLO)